"If it bleeds, it leads."
A fundamental staple of journalism—bad news sells. Everyone says they want to hear more good news, but objective data tell a different story. Audiences gravitate to controversy, crime, and crashes.
Other analogous publicity principles prey upon our fascination with negative events: "There's no such thing as bad publicity." "I don't care what you write about me, just make sure you spell my name correctly."
This morning I read some advice for building blog traffic. One of the highly recommended techniques for attracting readers was to generate controversy. The writer cited examples in which readership skyrocketed following articles that addressed contentious issues.
This advice is troublesome for me. I want to attract readers; that's why I write. More readers means more people are interested in my message, and honestly that interest eventually translates into book sales, article publication, and speaking engagements. It's a self-perpetuating cycle of building an audience. There's not much point to working as a writer/speaker unless people actually hear and read your words.
But I do not wish to add to the pervasive sea of divisive rhetoric from talk radio, cable television, and endless Internet opinion sites. My mission involves inspiration, encouragement, and hope. I'm not sure I accomplish that mission by purposely creating or enhancing disagreement simply to build an audience.
I do not fear controversy when it arises within a discussion, but my primary goal at this point involves spreading the message of Relentless Grace. I fear that an effort to artificially create disagreement might turn away those who most need to hear that message. Those folks already have enough struggle and pain in their lives.
I'd really appreciate your thoughts. This blog currently receives a few hundred hits per week, but very few comments. Should I artificially manipulate the content to add a bit of contention? Would you be more prone to comment if the topics inspired debate and disagreement?
Would I really increase readership and comments by being more edgy? Would a little controversy, and maybe some good old argument, make you more likely to return or turn you away? What would make you more likely to recommend this site to others?
Is controversy a necessary element of writing that attracts and retains your interest?
If you'd like to learn more about Relentless Grace, please visit my website: www.relentlessgrace.com